Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.

So, take some time, look over your About Us page and see if it utilizes any or all of the ten features listed below.

1. Company History – Give a brief history of your company and how you got started. Explain how long you’ve been in business, the purpose of your business and your experience. This is also a good place to add your mission statement.

2. Focus on Benefits – Be sure to focus on the benefits your company will provide the customer. Your potential customers want to know what you can do for them, not how you do it.

3. Introduce Yourself and Crew – Be sure to give your name and the names of those who work with and/or for you. You would be surprised at how many About Us pages I have read that contain no names whatsoever! Give a very brief background on yourself and your workers so your visitors can get to know them.

4. Special Skills and Accomplishments – Highlighting any special skills you have or accomplishments can help to build your credibility and separate you from your competitors. If your company is a green company be sure to highlight that as well. Let people know what your company stands for and against.

5. Toot Your Horn – Provide testimonials, awards and names of notable clients. Don’t be afraid to let people know exactly how accomplished you and your company are. This will also help build credibility and trust.

6. Use Photos – Be sure to add some photos of yourself and your workers (if any) so people can feel get more human contact. Actually seeing the person or people behind the website will make it more believable.

7. Personality and Passion – Give your company some personality. Accentuate the passion and commitment your company possesses. Let your readers see the human side of your company.

8. Social Media – Be sure to add your social media site links. This will give your readers another avenue to keep in touch with your company.

9. Coffee Clutch – Write all of this information as if you were sitting over coffee and chatting with your visitors. Don’t make it sound like a dull cookie cutter page. Add life, vigor and sparkle to your writing.

10. Contact Info – ALWAYS thank your visitor for coming to your site and offer your contact information. Let them know you are available to answer any questions or concerns. Adding your physical address is shown to raise the level of confidence in your company as well.

Although the About Us page is often overlooked by the site owner, it can be a very powerful way to attract customers and increase your conversion rate. Do the research and take the time to write a compelling and powerful About Us page that will boost your credibility and gain the trust and respect your business needs to survive!

About the Author:

Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com

There are lots of things you can do to freshen up your site and bring new life and new customers to your online business.

1. Add a new section filled with resources, information and maybe even some special deals for your customers. Use relevant keywords to improve your ranking. For example: if you own a home decor business, offer decorating tips and advice. Show people how to decorate on a budget or how to redecorate with things they already own. By providing information and resources along with your products, you are giving people a reason to keep coming back. This is how you build trust with your visitors and get more sales.

2. Remove all dead links, outdated information and products. Nothing is worse than going to a site and finding links that don’t work or information and/or products that are no longer useable or helpful. Go through all the links on your site and freshen up the content to offer up to date information!

3. Give your homepage a facelift by adding new graphics, text, etc. Redo your banner and give it some new life. Take out the old graphics and add some fresh new images. Research your keywords and revamp your text with some effective keywords. Write a new introduction to your site detailing all your new additions.

4. If you haven’t yet tried blogging, read up blogging and zap some life into your site. Some free blogging sites are Blogger and WordPress. Blogging is a great way to improve your search engine ranking while expanding your network.

5. Update your product line. Add some fresh new products and offer the old products at clearance prices. Have a Spring Sale and liven up your sales! Keep those customers coming back for more!

6. Add a What’s New page so you can let everyone know about all your updates now and in the future. This feature could get more people to return to your site to see What’s New?

7. Research the colors used on your site. You may find changing the colors of your site can bring a whole new life to your business.

8. Put a small survey on your site. Ask your visitors what they would like to see and what type of products they are looking for. Getting the information straight from the horse’s mouth could do your business a lot of good. Offer your visitors a small gift for answering the questions on the survey.

9. Renew your goals! Make new goals and write out a new business plan. Learn from your experiences, good and bad, and improve your plan for success.

Spring is a time of renewal, revitalization and reenergizing! Our online businesses are no exception!

Article Source: http://www.wahm-articles.com

About the Author: Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. www.seymourproducts.com/free.shtml